This assignment's focus was to make a typographic design centered around on an Arizona theme. The designs would be laid out in illustrator and then printed to be made into a Kleenex box.
The design theme was Arizona and the words we had to use were "Coyote", "Desert", "Native", and "Sun". The typographic element could only include the first letter for dramatic scale. My aim was to stay true to keeping the theme of Arizona. So I chose to have the type highlight each element. The final product ended up looking like a legitimate special edition of a Kleenex box.
I love package design and and anything that involves branding so this was a very fun assignment to tackle. There is simplicity to it but achieving the perfect balance can be more complex than realized.