This was essentially a series of assignments culminating into a portfolio for a MOCA Tucson rebrand. Everything was designed in Adobe Illustrator and mock ups of the apparel were made in Photoshop.
The assignment started with a simple logo rebrand for MOCA Tucson. I decided to go for a modern take with different shapes and colors that were consistent and complementary, but would also look strong in black and white. I wanted it to have a classy, artistic feel.
The focus afterward was to take the new logo and rebrand the website, make a museum exhibit poster, and put the logo on different apparel. As you can see the new logo was very effective and looks great mocked up on multiple platforms. I'm very proud of this design because it shows strong branding consistency and a well thought out process.