This was a logo design for a class assignment for a pseudo food delivery service named YumNow. The requirements were to make a vibrant logo that could translate to black and white while illustrating it is a food delivery company.
My idea was to use fun, complementary colors and illustrate a food item that could point to a map. I decided on an ice cream cone to simultaneously be used in the typography and as a map marker. Who doesn't love ice cream? I thought it would tie the whole logo together.
One thing I love about logo design is hidden elements and I thought it would be interesting to make the layout almost appear as a crystal ball. Food is in your future!